The Studio
A focused, senior-level BI studio — not an agency, not a consultancy with rotating staff. One person, one methodology, full accountability from design through to ongoing operation.
About InsightWorks
InsightWorks is a small data consultancy based in Berlin. We work with growing businesses that have outgrown spreadsheets but aren't ready to build a full internal data team. Our job is to make sure the numbers you rely on to run the business are accurate, accessible, and actually useful.
There are two of us, with complementary backgrounds. We've worked together across a range of industries and business models.
Ghiath designs and builds the data side of every engagement: the warehouses, pipelines, models, and dashboards. He's worked across SaaS, e-commerce, consumer apps, and marketplace businesses. When you work with InsightWorks, Ghiath is the person doing the work.
Our second partner focuses on CRM and marketing data. They're involved in every engagement, reviewing the architecture and making sure the reporting we build is connected to the commercial questions that actually matter to the business.
No account managers, no junior analysts, no handoffs. You get the same people from the first call to ongoing support.
How We Think
A few things we think are true about data work, based on having done a lot of it.
Decisions made during the design phase determine 80% of the outcome. Rushing to build before the data model is agreed always costs more time than it saves.
The measure of good analytics work is whether it changes what people do. A beautifully designed dashboard that nobody acts on is not a success.
Everything is documented, tested, and built to production standards from day one. No shortcuts that quietly become someone else's problem six months later.
Fit
We work best with a specific kind of company. Being upfront about that saves everyone time.
Seed to Series B companies that have real revenue, real data, and no structured way to understand either of them.
Businesses where key metrics are calculated in Excel, live in someone's head, or differ depending on who you ask.
Marketing and product teams spending time on reports that should be automated, and making decisions based on data they don't fully trust.
Businesses that need the output of a data function but don't yet have the size, budget, or management capacity to build one internally.
You need a team of five with dedicated data science, ML engineering, and a full CDP implementation. We're not the right fit for companies at that scale. We're the right fit for the ones that aren't there yet and want to build things properly from the start.
Start Here
A 30-minute call is usually enough to know if there's a good fit. No sales process, no deck, just a straight conversation about what you're trying to solve.
Book a Free Consultation