“I don’t know where my marketing money goes.”
We show you what each channel really brings back (ROAS).
Marketing and customer data
Stop guessing. We show you which marketing and which customers bring in real money, so you can spend with confidence.
We do the data work in the background, in your own accounts.
| Data CheckSelf-check · 3 min | Most detailGrowth Data BlueprintExpert review · 3 days | |
|---|---|---|
| What it is | A quick quiz you fill in yourself | We review your real setup, by hand |
| Based on | Your answers | Your real website tracking, ads and shop or CRM data |
| You get | Your starting phase and next steps | What is wrong, what to fix first, and a plan with rough cost and time |
| Plus | — | A 30-minute call to walk you through it |
| Time | About 3 minutes | 3 working days after we get access |
| Email needed? | No | Yes |
| Best if | You want a rough idea where you stand | You want to know exactly what to fix |
| Take the Data Check | Get the Blueprint |
Data Check
Self-check · 3 min
Growth Data Blueprint
Expert review · 3 days
We show you what each channel really brings back (ROAS).
We make sure everyone looks at the same, correct numbers.
We turn it into clear answers and next steps.
Not sure which one is you? Take the Data Check (3 minutes, no email) →
Bigger team with one specific problem? We also take focused projects.
How it works
You do not need all three. We start where you are.
Phase 1 · Foundation
First results in about 2 weeks
We make sure your visits, sales and sign-ups are counted correctly and bring your data into one place.
Good if numbers don’t match, or reports are made by hand.
Phase 2 · Marketing or CRM
First insights in about 3–4 weeks
Pick what hurts more. Or do both, one after the other.
Good if your basics work, but you can’t say what pays back.
Phase 3 · Activation
Monthly, cancel anytime
We put your data to work and keep it healthy.
Good if Phase 1 and 2 are in place.
Each step has a fixed scope that we agree with you first. Everything is built in your own accounts, so you keep it. After each step we hand over everything with clear documentation and a walk-through.
Tools we work with: GA4 · Google Tag Manager · BigQuery · Snowflake · dbt · ClickHouse · Looker · Looker Studio · Metabase · Segment · Mixpanel · Python · Google Ads · Meta Conversions API
In-house roles and client projects our team led at these companies.
Marketing spend was not linked to real sales, and reporting was partly manual. We built our own way to link spend to real sales (attribution), sent sales data back to Google Ads and automated the reporting.
~10% lower cost per sale.
Tools: Python · Google Ads · Attribution
Reporting was split between Mixpanel and spreadsheets, and every team had its own numbers. We built one central place for the data, automated the feeds, agreed shared definitions for key numbers and added reports on customer groups, customer value (LTV) and cost per customer (CAC) by channel.
One source of truth for marketing, product and leadership.
Tools: ClickHouse · Python · Metabase · Mixpanel
Tracking had gaps across landing pages, product pages and checkout. We rebuilt it for the whole customer journey, brought all marketing channels into one place and built the reports.
8 hours of manual reporting saved every week.
Tools: GA4 · GTM · BigQuery · Looker Studio
Each market defined its numbers differently, so comparing them meant manual work. We standardised the definitions across all markets and built one central view for leadership.
Compare markets without manual clean-up.
Tools: Snowflake · dbt · Segment · Looker
“Ghiath supported us as an external freelance BI partner, building tailored Looker dashboards for performance channels across multiple EU markets. He proactively improved our data setup, fixed GA4 and tracking issues, and consistently recommended effective solutions. Beyond his technical expertise, he was highly collaborative, empathetic, and easy to work with. I would gladly recommend him to any team looking for a proactive and skilled BI expert.”
Two data experts. One goal: you stop guessing.
We turn messy marketing and customer data into answers you can act on.
Marketing data
Makes sure every visit and sale is counted right, and shows what each channel brings back.
CRM and customer data
Connects your customer data, so you see who buys, who comes back and who goes quiet.
Free Growth Data Blueprint
We review your real tracking, ads and data, find what is wrong, and tell you what to fix first. Free, with no obligation.
Want a quick first look instead? Take the Data Check → Prefer to talk first? Book a call →A map of your current setup: tools, tracking and data flows.
The problems we find, such as missing sales, sales counted twice or privacy gaps, ranked by importance.
A plan by phase: what to do first, second and third.
A rough cost and timeline for each step.
View-only access is enough, so we don’t change anything in your accounts. When we build your setup later, your data stays in your own account, in an EU region.
Takes about a minute. We reply within 1 working day.
FAQ
The Data Check is a quick quiz you do yourself. You see the result right away, no email needed. The Blueprint is a written plan we make for your real setup, with a call to explain it.
Yes, it is free and you have no obligation. It is how we show you what we can do. If you want our help, we agree a fixed scope and price with you first.
No. We connect to the tools you already use, such as your website analytics, ads, shop and CRM.
No. We start where you are, and agree a fixed scope with you before each step. In Phase 2 you pick Marketing or CRM, or do both one after the other. The Blueprint tells you where to start.
A few answers from you, and in some cases view-only access to your tools or screenshots. We never need to change anything without asking.
In your own account, in an EU region. It does not sit in a system of ours.
You do. Everything lives in your accounts and stays with you.
Every step has a fixed scope and price, agreed with you before we start. We do not publish prices because the work depends on your setup. The Blueprint gives you a rough idea.
Yes, if you spend on marketing and want to use your data better. If you are not at that point yet, the Data Check will tell you honestly.